Head of Marketing

Alpine Spas

Alpine Spas is one of New Zealand's leading spa, ice bath, and sauna retailers with a strong presence across New Zealand and Australia and ambitious plans for continued growth. As the business continues to evolve, an opportunity has arisen for an experienced Head of Marketing to help shape the next chapter.

Reporting to the CCO and working closely with the leadership team, you'll take ownership of an established marketing function and play a key role in shaping strategy, strengthening the brand and driving business growth.

Leading a high performing in-house team, this role will bring direction and discipline to the marketing function, ensuring campaigns, product launches, sales events, home shows and trade shows are aligned to business priorities and delivered to a high standard. It's an opportunity for someone who can balance strategic thinking with strong execution and help the team perform at its best.

Covering brand, content, advertising, digital and ecommerce, this role is responsible for leading Alpine Spas' marketing direction across New Zealand and Australia. A strong commercial lens will be essential, with responsibility for advertising investment, campaign performance and helping shape where marketing effort and budget are focused to deliver the greatest impact. The ideal candidate will understand how brand, advertising and content work together to drive brand growth, customer engagement and ecommerce performance.

We're looking for an experienced marketing leader from a retail, consumer or ecommerce environment. You'll bring strong campaign and advertising experience, confidence managing budgets and a track record of delivering results. Experience leading teams, launching products and delivering successful campaigns will be highly regarded.

You'll be joining a business that values action. The team is full of ideas, and this role is about bringing structure, direction and follow through to ensure those ideas become reality. A practical, hands-on leadership style, strong commercial judgement and the ability to get things moving will be key.

If you're looking for the opportunity to lead a recognised New Zealand brand, influence growth across New Zealand and Australia, and make a genuine impact on the future direction of the business, we'd love to hear from you.